There are many different benefits to using customer photos in your social media. By including customer photos you are creating credibility and allowing the opportunity to be very relatable. This brings in more customer for your company which in return brings in more revenue. Customer photos are photos taken from the customers perspective and provide great visual for other people visiting the page in hopes to buy the product or service provided.
Here are a few more benefits to providing customer taken photos on social media sites like, Instagram, Facebook, Twitter, etc.:
- By providing the location and scenery.
- Creating free advertisment.
- By allowing customers to have the opportunity to review products or service being sold.
Bluff Creek Marina provided a link to a Facebook page promoting boat rental on possum kingdom. Possum Kingdom lake marina is located in Texas and they provide boat rentals. After reading up and obtaining more information on pricing, rental options, and availability I was able to shuffle through customer provided pictures on their page. This created a great online experience for me and desire to purchase the product. Most of the photos were customer photos which made them seem more relatable and reliable.
Boat rental on possum kingdom started looking more and more appealing after going through all of the customer photos. The beautiful views of Hell’s Gate taken from a customers perspective really provide a sense of what you will experience while there. Possum Kingdom lake marina used Facebook as a platform to appeal to their customers. By providing customer photos they used them to promote the product and captivate the potential customers visiting the page. It is good to use geotags on photos to provide the location the photo was taken in. This can be very helpful for customers. For example if you are looking for boat rentals in Texas all photos with the appropriate geotag will come up. This helps advertise because it provides better recognition of your photo for the product or service being sold.
It is easy to say that by allowing customers to take their own photos and post them on their Facebook wall is great advertisement for the company on social media. This is free advertisement and often requires no additional effort from the company. All they have to do is provide great service to the customer which in return encourages the customer to share what a great experience it was through things like post and picture uploads on social media.