1. The Target Audience

Target Audience is one of the one mistakes paid social media ads make. You should not advertise a single ad on social media until you have a clear picture of what community you’re trying to get the attention or who your ideal customer is. You must use effective demographic so that you get a statistical view of the population, generally including age, gender, income, schooling, and occupation.

Many brands make a mistake of creating one specific target audience, so they end up leaving value that is on the table. When trying the several ad variations, create four different or three audiences to check how the result across the board. You might realize that some ads that don’t do well with a certain audience will excel with another audience. Design your own bag.

2. Image Quality

In social media, advertising images should be good enough to stand alone. Don’t hastily choose images of low quality and without giving it any thought, you start pasting them into your ads.

When creating an ad, the time it takes in image selection and creation should be 60 to 90%. It’s what will get the attention of your audience when they scroll through the feeds, so its the single most important aspect.

3. Creating a Single Ad

One common mistake among new social media advertisers is that they step away after creating one ad only. You should know that what generates the 80% of the value is 20% of your ads. Your chance of finding a version that works for you is very slim if you only create one ad.

Try creating 5 versions of your ad or more. It’s even advisable to go with ten to twelve If you have the time and resources. You will get opportunity to try different images, placement, headlines, e.t.c

4. Effective Headlines

The most seen section of your social media ad is the headline. As the audience scroll through their feed, they will see the headline close to the picture first. If you don’t know how to create headlines that will work best, aim for being specific instead of being clever or witty. The headline should not be ineffective and dull.

You should always try to make the social media ads headlines precise and tell the audience why it’s useful for them to consider your ad and what they will get from the advertisement. Put yourself in the shoes of your audience.

5. Stay Up-To-Date

Social media keep on updating their ad format; this can be very tricky for people who are new to know which will be the best match for their audience. Different type of ads can be effective for different reasons. You must research on each format to make sure you have chosen one that’s optimal for your intended audience. With ad types changing nature, maintenance is required to ensure you get most out of your advertisement.

When you follow these five steps, you will always be a step ahead of your competitors. Magnify the problem after isolating then you will have mastered the fundamentals.

There are many different benefits to using customer photos in your social media. By including customer photos you are creating credibility and allowing the opportunity to be very relatable. This brings in more customer for your company which in return brings in more revenue. Customer photos are photos taken from the customers perspective and provide great visual for other people visiting the page in hopes to buy the product or service provided.

Here are a few more benefits to providing customer taken photos on social media sites like, Instagram, Facebook, Twitter, etc.:

• By providing the location and scenery.
• Creating free advertisment.
• By allowing customers to have the opportunity to review products or service being sold.

Bluff Creek Marina provided a link to a Facebook page promoting boat rental on possum kingdom. Possum Kingdom lake marina is located in Texas and they provide boat rentals. After reading up and obtaining more information on pricing, rental options, and availability I was able to shuffle through customer provided pictures on their page. This created a great online experience for me and desire to purchase the product. Most of the photos were customer photos which made them seem more relatable and reliable.

Boat rental on possum kingdom started looking more and more appealing after going through all of the customer photos. The beautiful views of Hell’s Gate taken from a customers perspective really provide a sense of what you will experience while there. Possum Kingdom lake marina used Facebook as a platform to appeal to their customers. By providing customer photos they used them to promote the product and captivate the potential customers visiting the page. It is good to use geotags on photos to provide the location the photo was taken in. This can be very helpful for customers. For example if you are looking for boat rentals in Texas all photos with the appropriate geotag will come up. This helps advertise because it provides better recognition of your photo for the product or service being sold.

It is easy to say that by allowing customers to take their own photos and post them on their Facebook wall is great advertisement for the company on social media. This is free advertisement and often requires no additional effort from the company. All they have to do is provide great service to the customer which in return encourages the customer to share what a great experience it was through things like post and picture uploads on social media.

Do you seek a large network? Are you a business professional? Do you have a demand but no customers? Looking to corner the market in any niche? If you answered yes to any of the questions above, we recommend LinkedIn. When it comes to any business industry, whether your an Architect or an Injury Attorney, LinkedIn will be your best friend if it’s not already! When LinkedIn was a start up company they knew one thing. Conceiving an inspirational brand was the key to driving mainstream media influence. As a business professional your main objective is to bridge the gap between you and the customer. That’s where LinkedIn comes into play. Let’s just say I was injured in a major car accident and now need help locating an 18-wheeler accident lawyer houston. LinkedIn allows the customer to search fields using various filters, in order to locate professional services. This also allows the customer to build a relationship with the business before agreeing to any service. The more detailed the customer is the better results they will find in getting specific needs met. Pay close attention to the keywords you use.

If you’re an accident attorney in Houston, you want to optimize your search results. One may type, “Houston Accident Lawyer.” If you are optimized in your location of business you may be the first listing to show. Also, be sure to list your strengths and skills on your business page, this gives you a chance to show off your favorite attributes! The best part about LinkedIn optimization is the search results also apply to Google search as well!

Social media can be a distraction for some people. Unlike the usual stigma that you get from other social media sites, LinkedIn caters to business professionals and customers seeking services from these professionals. No need to worry about meme’ jokes or hyper teenagers using LinkedIn. If you get a chance to look at the demographics, you will find LinkedIn caters to an older crowd of savvy business professionals seeking growth. Picture it as an online store front for any business that has a service. LinkedIn gets two new members to sign-up every second! With that being said, the company is growing very fast and you want to be as detailed about your “store front” as possible. If you were a Houston Accident Lawyer, by detailing your location, you have an advantage over your competition. If you have any competition to begin with! If you will agree that web optimization is key to getting the customers your looking for, then LinkedIn is simply the best website for business professionals. Visit the website today and explore the vast networks created by various professionals, driven by success just like you!