All Things Social Media

The Importance of Establishing Image Continuity Between Platforms in Brand Building Establishing Continuity Between Platforms
When you are trying to build your brand, it is important that you establish a consistent and recognizable identity across all platforms which your potential clients, customers, or followers are exposed to. This means that you need to ensure that not only your message is delivered consistently and clearly across all platforms, but that your image is presented consistently as well. This is a vital component of brand identity, but it is also one that many brands who trying to build a following, or repackage their current identity, fall short with.
Perhaps one of the most important ways that one can ensure that their branding is consistent across all platforms is through photography consistency. Making sure that all of your photographic elements on your exposure media is essential to making sure that you are presenting a clear and consistent tone that can not only be easily associated with your message, but which can support that message in a relevant manner. Photographic elements that have a consistent look and feel can give your overall message a more unified appearance and respectability.
The truth is that we are a very visual society. When we see things we not only take them at their face value, but we also interpret them in terms of emotional content, subtext, context, personal relevance, and more. Choosing the right images to convey important parts of your message in vital, but perhaps more so vital is the selection of image elements that not only complement the message, and each other, but also have a uniform and consistent appearance and feel. To sum this up, it’s not just what the images are saying that is important, but the tone they are saying it with, and how consistent that tone is conveyed.
This is not to say that every image that is included in your brand building materials has to be a clone of every other one, but they should have the same conformity of basal elements. Use the same models, use the same backdrops or settings, have the same filters or lighting style. All of your photographic elements would feel as if they were created just for you and by the same photographic professionals. This conformity is key to building a brand association of stable, trustworthy, and professional that you will want to have associated with you.
Building your brand is important to the success of your business. In today days highly connected world, it is to be expected that your potential clients, customers, or followers will be exposed to your marketing in numerous locations across all platforms online and real world on a regular basis. Sending a clear and consistent message via the issue of uniform photographic and other image elements can ensure they can easily recognize your message and better absorb it. If you are looking to get the most out of your brand exposure efforts, make sure that not only is your message consistent but the your image elements are as well. In a visual society, nothing can be more important.

Being the younger sibling to moms’ favorite child is never fun! You spend your time constantly looking for approval but rarely seem to get it. So, what if you’re the step child? Even worse, what if you’re a local business in a market of big businesses? When you think of it this way, it’s easy to understand. If I was going to compete with one of these entities, the most important thing to me would have to be renovation. You must elevate the product or service that you are offering. Let’s face it, your competition is winning because they sell more services. Of course that’s easy for a million dollar business but how hard could it be for a local shop? Pretend you run a local pest control company in Alabama.
You increase sales by 20% when you use your location in your business name as well. So let’s say my business name is Birmingham Exterminators. Right off the back I expect to get local hits because of the location in my name. People can identify with it very easy. Second, I would increase my business value by renovating my business plan. Bigger and better is always the way to go but what it you improved accessibility? That could mean creating new methods of doing my job and providing my services.
Using the example of a local pest control company, bridging the gap between the business and the customer is key. In this case, improving your marketing strategy is the renovation that would best behoove you. When you have a service that people will always need, its not a matter of how can I improve my product. Assuming you already have a wonderful product, what you need to focus on is how to get in front of the people that will buy you services.
In summary, the single and best way for a local business to compete with big businesses is to get in front of more customers on a daily basis. The best part about renovation is that you can be creative. There is no wrong or right answer when it comes to doing this. In fact, the more creative you are the better chances you have at success. Think outside of the box. The internet is any business owners best friend. Optimizing your business to be found on the internet can be the cream to your crop. If your don’t have an active website for your business, I highly recommend you create one as soon as possible. The only difference between a big business and a local business, is accessibility. Who can show more face? Put your business in a position to be exposed. Exposure is the fine line between big business and small business.

Several years ago I faced this challenge, to create a fun Facebook Brand for myself. I needed to represent the positive and fun in life. I wanted to be seen as the one who had the answers to a fun life. And I wanted to promote the companies that I hope to work with one day. Products that I believe in and have fun with. Every time I come across a fun Brand that I can share with my friends and family, I immediately share the page or ad and make sure I write a comment about why I am posting this product or Brand.
I enjoy sharing what I have cooked or baked that day and what Brands of food I am using. I also attend school for my Graduate Gemologist degree. What jewelers have designed that I feel represent my fun brand personality. I am all about jewelry and gemstones and that is my brand personality. Having fun with what you are posting and sharing is important.
You are able to share your interests and hobbies. Favorite products like makeup, hair care, skin care, fashion and jewelry. Build up your page with your best photographs and stories. Let your friends and family get to know all about you. You are your own brand and your own personality!
The easier you make it to navigate your page, the better. People tend to gravitate toward the easiest choice. So you may not want to use too many colors when typing a post and including links to the businesses you would like to partner with.
We are also very visual in our choices. We want to see what we are ordering, so good pictures are definitely needed. Or if you are sharing another Facebook post or ad, make sure it is large enough.
Branded Content is any content from Page owners that features third party products, brands and sponsors. If this post features a third-party brand or product then you must tag your business partner’s Page.
Do you like to shop for clothes and jewelry? Check out the multiple pages that fit your personality. Share everything you like or things that you think your friends will like.
Are you interested in travel and seeing new places? Post pictures of your vacations and all the fascinating places you visit. Lake Travis is a beautiful place to visit or vacation. There is Lake Travis boat rental available. Or if you already own a boat, there is boat storage on lake travis.

Discovering Your Favorite Brands
Find the Right Hunting Brands
If you are the outdoorsy type, you will want to know about the different brands of items that you will need. Since there are plenty of them for the outdoorsy people, it will take some research in order to find the brand that will work for you.
A Custom Long Range Rifle For Outdoor Adventures
A custom hunting rifle come in a variety of brands. You will want to pull up the various brands in the search engines on your computer. Many people print out the information so that they will have it for the future. They put the printed papers in a folder that they label and place it somewhere where they will find it in the future. This is a great way to comparison shop to make sure that you understand the different brands, and find the one that will work the best for you.
Other Outdoor Activities Need Their Tools Of The Trade Too
For other outdoor activities, you will need to look up other brands that specialize in these types of items. They make all types of gear for outdoor use. Some are stronger brands than others.
This will all depend on what type of gear and tools that you will need for your type of activity. The brand that you select will also matter in the determination of the price. It is important to take advantage of sales, promotions and discounts that many stores will offer. You can either shop at physical stores for the things that you need, or you can shop online. Shopping online is more convenient because you can do so at any time of the day or night, every day throughout the year. You will also save money and time because you won’t have to spend money on gas and look for a parking spot.
Make Sure That You Know How To Care For Your Outdoor Gear
When you purchase items for outdoor use, make sure that you understand how to care for the item, and how to store it. It will make a huge difference in how long the item will last you. You want to be able to use it for a long time, and when you care for it, you will be able to. With most outdoor gear, it is recommended that you store it inside, either in a garage, a basement or a shed. The items should be kept clean and dry. They may need to be stored in boxes or hung from a hook in a wall. It all depends on the items that you are purchasing. If you are in need of advice, utilize the store’s employees to help you with this type of information.
Your brand identity depends on what you need to make your life more enjoyable. Know yourself, and what you like to do so you can find the things that will allow you to make your life more enjoyable at all times. It is worth the effort because having a full life means you will be happier.